Brian Stoffer

Building Smarter Web Platforms with AI

30 years building digital platforms across agencies, startups, and higher education.

What I'm working on Get in touch

About

25+

Years in technology leadership

Enterprise

Platforms and teams led

AI × Web

Current focus

I’m a digital platform strategist and hands-on builder focused on the future of web operations in the age of AI.

I currently lead website strategy and digital marketing at Academy of Art University, where I guide digital platform direction and the teams responsible for institutional web delivery. Over the course of my career—from infrastructure engineering to development to digital leadership roles at Smith College, Mount Holyoke College, and UMass Amherst—I’ve focused on building durable systems that support complex organizations at scale.

Today my work centers on how AI is changing what small, capable teams can accomplish. I’m particularly interested in agentic workflows, AI-assisted development, and operational automation for large web environments.

I build working tools and prototypes to explore these shifts, combining product thinking with practical engineering. My focus is helping organizations reduce operational friction and modernize large digital platforms.

Current Focus

Areas I'm actively exploring through software and experiments.

AI workflowsWeb operationsContent systemsAgentic toolingPlatform strategyProduct prototyping

LinkedIn GitHub

Projects

I build products and experiments to explore AI's impact on digital platforms and web operations.

Summerly

A summer camp planning tool that helps families organize, compare, and book camps — cutting through the noise of the summer planning season.

PlanningAI

Career Switcher

An AI-guided tool for exploring new career paths. Maps your existing skills to adjacent roles and surfaces actionable next steps.

AICareer

Collectorella

A personal database for recording and sharing your collections. From vinyl records to vintage cameras — catalog what you own, share what you love.

DatabaseCollections

Build Log

Working notes from AI and digital platform experiments

2026-04-04—Using AI to speed up conventional CRUD development is useful, but I'm more interested in where AI changes the product itself.

2026-04-04—Messing about with OpenClaw... Mac Mini incoming!

2026-04-03—Built a career switcher app a few days ago. Integrated a LLM API call to OpenAI to analyze the user's career history and questionnaire answers. It generates a pretty good report.

2026-04-02—Thinking about multi-agent web content workflows. Receive a request, propose update, verify update, make change, publish to staging, respond to requester with staging URL.

2026-04-02—Building brianstoffer.com with Claude Code. The workflow is surprisingly good — describe what you want, review the diff, commit.

2026-04-01—Built a very quick simple CRUD app for managing my daughter's collections (figurines, etc). Simple, and not very interesting use of AI. I need to add AI to the tools, not just using AI to build 1990's era tech.

2026-03-30—Thinking about how higher ed CMS platforms will look in 5 years. My bet: less Drupal, more structured content + AI layer on top.

2026-03-28—Now regularly running out of tokens with Claude Code. I could do this all day...

2026-03-28—Exploring agentic workflows for web content management — LLMs as junior editors that flag stale pages, suggest rewrites, and surface gaps.

2026-03-25—I love working in Claude Code. The commandline is like an old friend...

2026-03-21—Built a quick CRUD tool for managing summer schedules for families. Very basic calendaring, sharing, downloading to local cals via .ics.

Contact

Get in touch — I'm happy to talk web strategy, AI tooling, or consulting.

I occasionally take on advisory and consulting conversations around AI workflows and web platform strategy.

linkedin.com/in/bstoffer

GitHub

github.com/bstoffer